What's left over per job — by marketing channel. CAC + close rate + labor = the real number.
COMMUNITY EDITION
track per channel
saved to your browser
Every channel must be tagged with a service. Know your numbers.
00 Your Services & Avg Tickets
EDITABLE
Add/edit the services your shop offers and the avg ticket per service. Every channel row MUST be tagged with a service — revenue per channel is calculated as customers × that service's avg ticket (unless you override the revenue manually). No service = no revenue calculated. This is on purpose.
Total Marketing Spend
$0
across all paid channels
Customers Acquired
0
across all channels
Blended CAC
$0
paid spend ÷ customers
Total Revenue Generated
$0
at your average ticket
Avg Left Over / Job
$0
after labor + CAC · before other expenses
01 Company Snapshot · What's Left After Labor + Marketing
COMPANY-WIDE
The whole shop, blended. The per-job math is the company-wide average. The period totals are what's actually left to cover supplies, overhead, rent — and then your profit.
A · Blended Per-Job Average
Avg Revenue / Job
$0
your average ticket
– Avg Labor Cost
$0
35% of ticket
– Blended CAC
$0
total spend ÷ total customers
= Left Over / Job
$0
covers supplies + overhead — what's left after that is profit
$337 avg revenue − $118 labor − $43 blended CAC = $176 left over per job
B · Period Totals · The Whole-Shop Reality
Total Revenue
$0
all customers · all channels
– Total Labor
$0
customers × labor cost
– Total Marketing Spend
$0
all paid channels
= Total Left Over
$0
covers supplies + overhead — what remains is profit
$0 revenue − $0 labor − $0 marketing = $0 left over · 0% of revenue
02 Channel Performance
EDITABLE
Plug in this period's marketing spend, leads, and closed customers per channel. CAC, revenue, left over, and ROI calculate live.
CHANNEL
SERVICE
SPEND ($)
LEADS
CUSTOMERS
REVENUE ($)
CLOSE %
CAC
LEFT OVER / JOB
ROI
STATUS
TOTALS / BLENDED
—
$0
0
0
$0
0%
$0
$0
—
—
Tip: $0 spend = organic channels (referrals, GBP, walk-ins). These have no CAC so their left-over per job is just revenue minus labor — huge leverage if you can drive more of them.
03 Visual Breakdown
CHARTS
CAC and left-over-per-job by channel. Spend allocation across paid channels.
04 Per-Channel Performance Cards
AT-A-GLANCE
One card per channel with the full economics. Color-coded by what's left over per job.
05 What This Dashboard Tells You
READ ME
Three plays to run depending on what your numbers show.
If your blended left-over per job is healthy (>$80): you have headroom to scale your best channels.
Identify the channel with the lowest CAC and the highest close rate — that's where to spend more this month.
If your blended left-over per job is thin ($20–80): you're alive but vulnerable. One slow month and you're underwater.
Two levers: (1) raise your average ticket — package upsells, repackage your menu so the middle tier wins more.
(2) Cut your worst-CAC channel — kill the bottom one for a month and watch what happens.
If your blended left-over per job is below $20 or negative: after labor and acquisition there's nothing left to even cover supplies — let alone overhead and your own pay.
The only thing that saves the math is repeat customers — second jobs from the same client carry no CAC, so their left-over per job jumps by your CAC amount.
Build a maintenance/membership plan that turns one-and-done customers into 3-4-jobs-a-year customers, and the math flips.
